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About

DIG Athens is an Athens based fashion label, founded 2012 by Nikoletta Ververidou.

Nikoletta Ververidou was born in Stuttgart, Germany and studied product design at The University of Art & Design Karlsruhe. Since 2009 she lives and works in Athens. In 2012  she started her own fashion label – DIG Athens.

Inspired by the reflection of multi-layered history to our everyday lives and the need of the modern urban nomads, DIG Athens creates easy to wear styles for independent creative individuals for their everyday battle of live.

All garments are designed and made in Greece.